Today’s post focuses in on brands who are integrating the social web in their marketing efforts. The first example is Levi’s. If you go to their Friends Store, you’ll see Facebook “Like” buttons on the page. You’ll also see some other familiar Facebook applications seen throughout the web. Brilliant if you ask me. What a great way for Levi’s to see what jeans are popular among their community of followers! Levi’s now has a focus group of 342,642 (as of 6/9/2010) at their disposal! Genius!
Another example can be found in a post from familiar friend to Salt & Light, Bryan Willmert. In his latest blog, he takes a look at Vitamin Water and what they did to crowd source a new drink flavor. Again, a great example of a brand leveraging its already established fan base and providing them what they want.
One final thing I’ll leave you with is an article I read earlier this week from Internet Retailer. “Finding the Right Measure” highlights some companies that have taken advantage of the opportunities the social web provides.
The ideas that could be brought to my job have already been stirring in my head. It’s my challenge now to figure out a way to get people to hear me out (aka “squeaky wheel”). As my new Twitter friend, Carol Roth (@caroljsroth), told me this morning, “You go get that oil!”
We are almost 1 week removed from Future Midwest 2010. I can’t tell you how much of a joy it’s been to read the other recaps and thoughts from bloggers in the area throughout the week. One thing is for certain, if the goal of the organizers of Future Midwest 2010 was to educate, inspire and motivate the attendees…mission accomplished! The overwhelming themes I’ve been reading are about taking this energy and excitement beyond just a 2 day conference and making it a part of every day life in metro Detroit.
If you haven’t read a blog about Future Midwest, here are four you can choose from:
Soul Excursion (@bryanwillmert)
Detroit Moxie (@becksdavis)
I’m Working On It (@beckyjohns)
How to be Amazing, and Take Over the World (@CAGarland)
You may ask, “So Patrick, what did you take away from Future Midwest?” Well…a lot!
- I got a lot of great quotes (which I share later this week).
- I received confirmation that what I believe about the social web is true…customer focus and building relationships always wins.
- I once again realized the true value of the social web is getting to meet the people I’ve interacted with online in person!
- Detroit and the Midwest can come back because of the amount of talent and smarts that I saw at the Royal Oak Music Theater on April 16 and 17
- This technology is here to help bring us back to the roots of business…relationships.
- The value of online community is research…finding out the questions we didn’t even think to ask (Thanks Ben Smithee for that one!)
The greater challenge will be the “what’s next” that I mentioned above. How can we make an impact now and carry this momentum forward? It will take passion, hard work, and an idea that the area can rally around. That’s where I think you can help. Stay tuned later this week as Bryan Willmert and I propose an idea to Detroit’s tech community. We’ve all talked and blogged about making a difference. Now is the time to take you up on that.
Have a great week everyone!
P.S. If you attended Future Midwest, the organizers are seeking your feedback. Click here for the survey!
“I don’t understand Twitter?”
“I don’t care what people had for dinner!”
“What is the value of social media?”
I can’t tell you how many times I’ve heard these statements made to me when talking about social networking tools and their value. Well I’m here to give you 2 real life examples of how being active with social tools like Twitter have benefited me.
The first example is Gini Dietrich. I’ve referred to Gini in prior posts but she is worth mentioning again because I think that highly of her. She is the author of SpinSucks.com and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world. She and I were introduced through Twitter and have developed a great friendship and mutual respect for each others talents. It also helps that we have the similar beliefs on why social networking tools need to become such a vital part of B2B and B2C companies. The neatest thing about this was that I met her face to face for the first time today at a conference she was speaking at about social media. What I learned about her through Twitter and Facebook was confirmed after meeting her in person…she’s smart, talented and if you are fortunate enough to know her, you’re lucky.
The second example is Bryan Willmert. Bryan is the author of Soul Excursion, his personal blog where he says he “loves to dream big.” He and I first started talking on Twitter but it was soon after that we met face to face. He is the Service Director at my church, Kensington Community Church. After talking briefly, I knew there was something about him that I liked. We have different backgrounds but one particular thing in common…a passion for all things social media. He “gets it” and why it needs to be a part of any communication to consumers today. He and I have become pretty good friends and I’m very blessed to know him.
So there are my examples. They don’t have anything to do with profits or ROI. They deal with the true value of social networks…people and building relationships.
What are your thoughts? Do you have any examples of how Facebook, Twitter or LinkedIn has benefited you?