I have been very impressed with the work Scott and his team have done over the last few years and it has certainly shown up in their vehicle sales and profits. What I’m the most impressed with is how they have now stated emphatically that Ford will be a leader in technological innovation in the automotive industry. Now they are opening up the Sync API to developers so that apps can be created for Ford vehicles. Amazing.
I don’t need to state the obvious that Ford has done a lot of things right with the social web. Fiesta Movement. Ford Explorer (did they just redefined the new vehicle reveal and auto shows? Um. Yes.). Now the Focus Rally: America project. They have successfully demonstrated what integrated paid, earned and owned media can do for a brand.
Kudos to Scott and the Ford team for a job well done. Now it’s time for us to catch you.