Location based services have been the talk of the tech community over the last year. Foursquare, Gowalla and now Facebook Places are being adopted and used more as people get into the game. People share their location in their Facebook profile or their Twitter stream and it’s provided another avenue for people to connect and make comments.
What I think is yet to be solved is how marketers can leverage these services to get their brands in front of people who might share some information with their networks. This answer might be coming soon now that Get Glue has jumped into the “check in” scene. At a high level, Get Glue allows users to “check in” to their leisure activities:
- Watching a TV Show
- Listening to Music
- Reading a Book
- Watching a Movie
- Playing a Video Game
- Thinking about a Topic
- Chatting about a Celebrity
- Drinking Wine
Now where I think brands can play is in any of the “paid media” activities like TV, Music, Movies, Games or Music. Imagine a brand, Chevrolet for example, developing a promotion that encourages viewers to check in to the show, Glee, and watch it in it’s entirety INCLUDING the commercials for its brand? I think there is still undiscovered opportunity here that might allow brands to get something for the millions in media dollars they spend each year.
When I watched the Super Bowl last year, I paid close attention to my Twitter stream when the commercials aired. It was amazing to see the other game that was going on…rating the commercials. Could Get Glue be a tool that advertisers could leverage as they continue to look for new ways get in front of consumers? I guess we’ll find out when the first advertiser gives it a shot.
What do you think? Would you use it?