UnMarketing To Your Audience

One of the advantages I’ve found with the social web are the unique opportunities to connect with people with a similar passion.  I’ve started following Scott Stratten, also known as @UnMarketing, a while ago but really started getting to know him once I heard he was coming to Detroit for his UnBook Tour on September 28th during the monthly meeting for Social Media Club Detroit.

The following interview happened during South by Southwest earlier this year.  Scott responds to the following:

  • How can you tell a marketing campaign was successful?
  • How do views on a video translate into sales?
  • What can you do to get people to pay attention these days?
  • What’s the craziest thing you’ve done in the spirit of UnMarketing?

I completely agree with his thoughts (big surprise) on the value of building relationships, setting objectives to measure success, and having fun and being personable.


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