If you are at all interested in “what’s next” in the social web, then you have to begin to investigate tools like Foursquare, Gowalla, and Brightkite. These location based technologies provide an INFINITE amount of data that can be analyzed and used to connect with consumers. The video (from Simple Geo Inc.) below was presented by Ken Burbary (@kenburbary) on Saturday of Future Midwest 2010. It visually shows all “check ins” from this year’s SXSW in Austin, TX.
More to come. In the meantime, this was eye opening for me and how data and analytics can provide the framework for a strategic social web strategy.