A couple of things…
Over the last week, I’ve seen 2 really great examples of companies that are looking beyond ROI and profits to get their brands out to the public. They are doing good in their community and allowing people to take a part in it. Social Causes. Volunteering. Putting others needs before yours. I truly believe that if we all just gave a little bit of ourselves to others, we could make such a huge difference in this world. When I see companies that recognize this, I get really excited and want to watch how these things impact a community. Take a look at what Starbucks is doing on Thursday, April 15th and what Chevrolet just kicked off this week.
The Big Picture, A Green Project from Starbucks
Building Diamonds and Dreams from Chevrolet, Major League Baseball and Scotts
If you’re still not convinced because you don’t there are any benefits, then check out this blog post from Tai Goodwin. She lists 6 ways volunteering can boost your career. These should at least get your mind thinking about doing some good in the community.
- It can fuel your passion
- You can practice new skills
- Volunteer your way into a potential job
- Volunteering is a way to expand your network
- Exposure to new ways of doing things
- You can use it as a team building experience
I’ve become a huge Gary Vaynerchuk fan. He is passionate about customer service. That’s how he’s made his living. Companies should think about what he’s saying and if they aren’t doing some of the things he suggests, then do them. In the video below, he talks about how today is a “what have you done for me lately” world. It’s not about looking at research months after a promotion. Tools like Twitter Search or Google Alerts can give you real time information on what people are saying about your brands. It’s up to those brands to engage in the conversation. Check it out.
Those are my random thoughts for the day. I’d love to hear your feedback on volunteering and what Gary Vaynerchuk said in his video. What do you think? Let me know in the comments below.