Everyone knows about the Red Cross effort to raise money for the earthquake in Haiti. If you don’t, then you are not paying attention! I first heard about it on Twitter and it continues to be a trending topic there. It got me thinking again (dangerous) that social media as a communication tool is so powerful. More importantly, when it supports a social cause like Haiti, it can be impactful enough to raise over $5 million in relief by merely texting “Haiti” to 90999.
As I’ve thought about ways to get more involved in social causes and philanthropy, I’ve met some great people that do it for a living. For example, I met Daniel Herndon through Twitter. His organization, Forkout, uses creative philanthropy and experiential marketing to “forkout” cash for worthy organizations. One of his recent projects, Community First Initiative, was featured in the USA Today. In an effort to raise money for Community First, Daniel and Darren Heil (director of Community First) lived underneath a billboard in a cargo van while providing updates via webcam and Twitter. The goal was to raise $25,000 for CFI. To date, they raised $18,000. Click here to read the story.
So this week, the Washington D.C. Auto Show is going on. Our sister brand, Chevrolet, has a display in which they are collecting donations in a Chevrolet Colorado for the Red Cross and Haiti. In order to get the word out, many of us at GM are using Twitter and Facebook to generate the awareness and hopefully raise some significant money for the efforts by the Red Cross in Haiti. A lot of money has been raised but the devastation to an already destitute country is unimaginable. So if you happen to read this and are in the Washington D.C. area, please stop by and donate whatever you can spare, and while there you might as well check out the great products from Buick, GMC, Chevrolet, and Cadillac!
Thanks for reading!