It’s all about relationships…

Over the last couple of days, I’ve been thinking a lot about social media.  What is it?  It’s all about relationships.  By definition, social means “tending to form cooperative and interdependent relationships with others.”  Cooperative and interdependent relationships.  It’s pretty simple when you think about it.

So why should businesses engage in social media?  They should because tools like Facebook, Twitter, LinkedIn, YouTube, etc. provide an avenue to get real time feedback from the people that ultimately use your product.  The landscape for marketing is rapidly changing and these social media tools allow companies to change along with it.

Social Media allows consumers to interact with your Brand.  Companies should not be afraid to leverage the technology.  If you analyze the “why to use” too much instead of the “how to use”, you get left behind.  This changes every day and if you’re just getting started, you don’t have time to analyze it.  Develop your objectives and learn as you go.  Look at the Six Social Media Trends for 2010.  If you’re just getting started, you’ll have a lot more to learn because it just keeps growing and more technologies are developed.

As I was contemplating my thoughts on this, I read a blog post from Gini Dietrich titled Social Media Philosophy.  She defines it perfectly.  I couldn’t have written it better myself and got a laugh when I saw this come up because I had every intention of writing something similar!  She asks readers to do 2 things: listen to what people are saying and think about social media as a 24/7 network.

Social Media is two way communication.  Give consumers an opportunity to engage.  Show them a human side to the company and perceptions will change.

James 1:19 “…Everyone should be quick to listen, slow to speak…”


2 thoughts on “It’s all about relationships…

  1. Pingback: Caring is underrated « Salt and Light

  2. Pingback: I’m done with “Social Media” « Salt and Light

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