One of the issues I’ve been dealing with lately is perceptions…especially the negative ones. How do you change them? Is it even possible?
For example, the church I belong to, Kensington Church, is in the middle of a weekend series called RESET. This series hopes to “reset” the assumptions surrounding the most influential man in history, Jesus Christ. How do I as a follower of Christ get past these assumptions and let people know about the one person that has given me hope in probably the most uncertain year I’ve had in my life?
What about the company and the brands that I work for, Buick and GMC? In my last post I was venting my frustration at the negative perceptions that are out there. I highlight Buick simply because without me saying anything more, I’m sure plenty of people will come up with senior citizen jokes. If you’ve driven the 2010 Buick LaCrosse, your perceptions of Buick would definitely change. This product is a game changer in every sense and a lot of people are starting to take notice.
With both of these examples, the one solution that came to mind seemed to be too simple. Allow for a discussion. Without leaving yourself open to have a discussion, how can one possibly begin to change perceptions?
As a Christ follower, I try to live my life with as much optimism as possible with the hope that it will encourage people to ask, “what gives?” If anyone asks me about it, I’m open to having that discussion and try to be prepared for anything.
The same can be said for work. We need to embrace social media so that we can have the discussion with our customers. I look at what Scott Monty has done in over a year at Ford and it’s beginning to take hold. Being transparent and willing to have a discussion opens the door to change perceptions about anything.
Changing perceptions is a tall task in both these instances, but I’m praying for patience and courage to have the discussion. If I can somehow change your mind, I’m confident you’ll be happy.
“But in your hearts set apart Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect” – 1 Peter 3:15